WHERE IP
MEETS AI.
FREE 90 IS...
HELLO
Not an agency. Not a production company. The best of both.
We’re a next-gen entertainment collaborative at the cross-section of creativity, IP and AI.
Call us disruptors. Call us story scientists. Just call us... we’ll take care of it.
For over two decades, our team has shaped the DNA of entertainment itself—crafting
over 2,500 episodes of award-winning television with the world’s biggest stars. We’ve
mastered the art of turning viewers into fans and fans into communities. You’re welcome.
OUR REPUTATION
STREET
cRED
WHAT
WE DO
Entertainment is fragmented. Audiences are everywhere. TV networks are fading.
Brands are publishers. Platforms are starving for content. It’s a s*it show, frankly.
Free 90 solves for the chaos...
From FAST-first franchises to
streamer originals—we build
high-affinity, ready-to-license
formats and pitchable IP that
travels.
PLATFORMS
We create, write, and produce
premium content that your
audience will actually love—and
your CMO will be able to explain.
BRANDS
We partner with comedians,
showrunners, and performers to
bring big (or weird) ideas to life.
You bring the idea. We shape it,
sell it, and shoot it.
TALENT
WE DO A LOT
SECRET
SAUCE
UNDER THE HOOD
The creativity responsible for some of TV’s biggest and most beloved shows.
experience
EDGE
At the core of our model is the one-two (three) punch no one else has:
Exclusive access to Qloo, the world’s most advanced cultural AI.
Trust of A-list talent from actually working with them—on set, in the room, and under pressure.
RELATIONSHIPS
HOLD UP, WHAT’S
QLOO?
HOLD UP, WHAT’S
QLOO?
QLOO IN
We’re the only entertainment studio with exclusive access to Qloo—the
world's leading cultural AI engine. The secret is how we use it.
We use it to:
Predict what audiences will love before it’s made
Nail the right format, tone, and platform from day one
Match talent with brands + ideas that feel authentic
Prove cultural fit to buyers before we pitch
It's our unfair advantage, and when you work with us, it’s yours too.
We had Chelsea—and the better idea.
When the original concept wasn’t clicking, we worked directly with Chelsea to rewrite the
spot from scratch, creating the Super Bowl ad that aired with her and Sarah Silverman.
They were circling. We closed the deal.
Our branded sketch landed a major ad buy across Viacom—and earned our show
“marketing priority” status company-wide.
CHELSEA LATELY x Arby’s, Bud Light Lime-A-Rita, Mike’s Hard
We turned branded segments into must-see TV.
Sidekick Chuy Bravo directing mock commercials were so loved, sponsors kept coming
back for more.
FUN
WITH
BRaNDS
We’ve been blending comedy and commerce long before it was cool. From Super Bowl spots to
sketch integrations, we know how to make brands part of the story—not just the sponsor.
WE LOVe BRANDS
WAIT, WHO
ARE
YOU?
WAIT, WHO
ARE
YOU?
Free 90 TEAM
With an Emmy®, a Peabody®, and a resume stacked with hits (Top Chef, Project Runway, Lights Out with David Spade), Rich is the guy studios call when they want big results and no excuses. He’s built production empires at Magical Elves, Tremolo, and Free 90, juggling tens of millions with an eery ease. Tight budgets? Crazy timelines? Wild ideas? Rich makes it all look easy—and damn good on screen.
For over 20 years, he’s been the yin to Brad’s yang, forming a creative partnership that’s powered everything from Chelsea Lately to Lights Out with David Spade. As a showrunner, writer, and format whisperer, Tom brings a rare ability to architect both unscripted and scripted comedy from the ground up—then actually make it work. Quietly brilliant, wildly effective, and impossible to replace (and he didn’t even write this himself).
He helped make Chelsea Lately a late-night powerhouse on-screen and off, headlined nationally as a stand-up comic, co-wrote a #1 NYT bestseller, and now runs things as a partner at Free 90. According to his kids, he “used to be famous.” But having spent those years on the road and on camera, Brad understands comedic talent intrinsically, and likes to use big words like intrinsically.
Brad Wollack is an Emmy-
nominated comedian with
an M.B.A.—yes, really.
Tom Brunelle is the off-camera
brain/Masshole behind the
comedy hits.
Rich Buhrman doesn’t just run
production—he owns it. Whatever
that means... (it sounded cool).